Customer: Agencia de Desarrollo Económico de La Rioja (ADER)
Work: Communication campaign

On the occasion of the 10th anniversary of CEdiR, ADER opted to change the format of the newsletter printed per a digital (PDF). The loss of the physical presence of the magazine was to be compensate to achieve the proper impact, so we developed a strategy of communication and accessibility: posters with QR codes for easy access to physical spaces, an online mailing campaign and the possibility of download the newsletter or viewing it in a digital publishing platform ( allowing to share it in Social Networks, comment it, rate it and so on. The slogan "The mouse is dead ... Long live the mouse!" is a nod to the evolving digital media and refers to the change in the nature of the magazine.

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The mouse is deadth, long life to the mouse.
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