Communication

Customer: Agencia de Desarrollo Económico de La Rioja (ADER)
Work: Communication campaign

On the occasion of the 10th anniversary of CEdiR, ADER opted to change the format of the newsletter printed per a digital (PDF). The loss of the physical presence of the magazine was to be compensate to achieve the proper impact, so we developed a strategy of communication and accessibility: posters with QR codes for easy access to physical spaces, an online mailing campaign and the possibility of download the newsletter or viewing it in a digital publishing platform (www.issuu.com) allowing to share it in Social Networks, comment it, rate it and so on. The slogan "The mouse is dead ... Long live the mouse!" is a nod to the evolving digital media and refers to the change in the nature of the magazine.

View online magazine

Related Work
Cartel
Newsletter
Microsite
The mouse is deadth, long life to the mouse.
C/ Nieva de Cameros 4, bajo, 1. · 26008 - Logroño (La Rioja), Spain · Tfno. (+34) 941 224 298
calcco@calcco.com