Communication

Customer: Bodegas Olarra
Work: Campaign Cerro Añón

Cerro Añón, from Bodegas Olarra, is a wine that comes from a perfect assembly. From the junction of different wines made separately with grapes from different areas. The sum of all of them, is the character of a wine that identifies a way of understanding Rioja.

All this should be reflected in an advertising campaign that summarizes the main characteristics of Cerro Añón: tradition, attitude and freshness. The objective is achieved through a powerful (and beautiful) image featuring three easily identifiable characters, in a natural environment with the vineyard as the protagonist. A direct message that combines creativity, production, photography and design.

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Cerro Añón campaign
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calcco@calcco.com