Customer: Calzados On Foot
Work: Corporate identity
On Foot Shoes is a brand of shoes from Arnedo which has undergone a complete renovation of its corporate identity. The goal is to find a new position in the market of comfortable shoes but with a modern and stylish design targeting younger audiences.
For the creation of its new brand identity, it has been opted to keep its three corporate colors (red, white and black). It also uses a new typeface with more weight and forcefulness but with soft lines to highlight that feeling of comfort.
The name is integrated into a red pill, which simulates a shoebox in perspective and highlights the new way launched by On Foot. The imagotype itself is accompanied by a new slogan, 'Your way', whose double meaning accompanies the brand in the design of all its communication.