Redesign of the different Señorío de Otazu wines. Beginning with the awarding of the Vinos de Pago category with its maximum geographical and qualitative renown that takes into consideration Spanish wine related laws, Otazu needed to improve its presentation. The design strategy was centered on linking the art world with Otazu through a minimal and conceptual design. The image that illustrates the labels represents Ariadna's bust, which is a Manolo Valdes sculpture and property of the winery.