Customer: Bodegas Olarra
Work: Añares Crianza (D.O.Ca. Rioja)
It is not an easy task to reinterpretate one of those timeless classic wines, which besides is owned by an emblematic Rioja signature such as Bodegas Olarra. But the new tastes of the market and the consumers and a new positioning made this restyling necessary on the Añares brand.
For this, Calcco has chosen to keep as much as possible all the elements that had contributed to the creation of its brand image. But they have undergone an evolution that immediately makes the presentation more modern and solvent when it comes to communicate the brand values.