Customer: Bodegas Jalón
Work: Peña Aldera (D.O.Ca. Rioja)
Three different inrepretations, three introspections, three "graphic" approximations to the rock concept. Peña Aldera, whose literal translation is "towards the Rock" is attempting to position itself in the German market as a leader amongst quality organic wines. We have therefore redesigned their image, adapting it to the requirements of the market, bringing it cleanliness, simplicity, and elegance. All this, through a central asymmetrical axis integrated in an enveloping label with a refined layout and solid graphics.