Customer: Bodegas Orben (Grupo Artevino)
Work: Malpuesto (D.O.Ca. Rioja)
Development of packaging for a new Rioja wine. The design is customized to the premise set by the customer: a modern and differentiated line with a sharp and very visual graphic.
The proposal moves towards using a circular imagotype that is suggestive or reminiscent of the mandalas (it is a generally circular full drawing that represents the forces that regulate the universe and serves as a support to meditation in Hinduism and Buddhism). A perfect finale requires a perfect source, a point of precise support where evolution begins to be built, where transformation occurs. There are smaller and larger worlds. But in this infinite return of the natural cycle, there is always a unit towards which universal forms tend.